Frequently Asked Questioins

We’ve gathered answers to the most common questions our clients ask.

Have any inquiry?

If you don’t see your question here — feel free to ask us anytime.

What is your turnaround time?

The next day delivery.

Why don't your bundles specify the the number of photos?

We shoot as many angles as needed to showcase the property in the most flattering way. If we forced more photos than necessary, we'd have to dilute the strong "selling" angles with "filler," lowering the overall quality of the set. If you want a specific number anyway — no problem, just let us know.

How many photos do you deliver?

Up to 50 (including the virtual twilight). We always try to capture as many beautiful photos as possible. Most often it's 30+ to 40+. That depends heavily on the property — for a small studio without amenities, it can be 20, and for a large house or a condo with multiple amenities, it can easily reach the MLS maximum of 50 photos. If there is something worth photographing, we will definitely photograph it. For example, please take a look at listing W13441606 — it is a tiny one-bedroom condo, but thanks to the many amenities, we delivered 49 photos.

Flat rates are not typical in this industry. Why don't you charge more for bigger properties?

We always aim for the most valuable angles, so we can deliver 50 photos even for a smaller property if there is enough to shoot. And for a large house, we cannot deliver more than the same 50 photos anyway because of the MLS limit, and the video cannot be longer than the teaser format requires.

In other words, bigger houses do not necessarily mean more work. For example, a tiny condo studio may require shooting the lobby, which can be large and full of people, meaning the photographer has to wait for people to leave or remove them in Photoshop. A condo can take even more time and effort if it has multiple amenities on different floors (does anybody know their square footage?) and requires photographing a high-rise building from different angles and from a distance — sometimes from across the street, and sometimes even from different intersections. Covering distances like that while carrying a tripod and camera is much harder than simply walking up to the next floor and photographing a couple of extra rooms, especially in heat, cold, or rain.

Also, the square footage of the basement is almost never known, which would make it difficult to place the property into the correct price category.

Flat rates keep our packages simple — no complicated pricing tables like our competitors have. Less confusion for the client means a marketing advantage for us.

How long does a typical photo shoot take?

Most residential shoots take 1–1.5 hours, depending on the property size. Please note that no additional time is required for the video, since we generate it with AI from the photos we already take.

If it's a lease listing, does it make sense to pay 15% of my royalty for photos?

Two things to consider. First, most lease listings use amateur phone photos with crooked verticals, poor composition, inaccurate colours, lost details, and lack of light — but that's exactly why your listing with professional high-quality visuals will dramatically stand out from the competition. Second, you can reuse these photos for future lease listings or even when you sell the property, making the original investment negligible.

Should I order photography for an old, not very attractive property?

Yes! Good photography matters for any listing, but it's especially crucial for this type of property. Our shooting and editing tech "turns lemons into lemonade", significantly boosting showing bookings.

What is the HDR technology you use for photos?

In regular photos, details in very dark and very bright areas get lost due to a camera’s limited dynamic range. HDR (High Dynamic Range) solves this by taking multiple shots of the same scene at different exposures, which are then merged. Normally exposed shots form the base. Underexposed shots capture bright details (windows, lamps, chandelier details) that would otherwise be just white spots. Overexposed shots reveal shadow details that would otherwise be just black spots, and emphasize wood grain and upholstery textures. The result exceeds the human eye’s dynamic range, making photos look magically beautiful. Most real estate photographers take three shots — bright, normal, and dark. But we take five — very bright, bright, normal, dark, and very dark. That amplifies the effect. Today, HDR is the industry standard. But this alone is not enough — the unique quality of OUR photographs lies in how the HDR images, created by merging shots with different exposures, are then edited.

How should I prepare the property before the shoot?

Please ensure the property is clean and decluttered. Open blinds/curtains, remove personal items and clutter, make beds, clear countertops. Outside, hide garbage bins and remove cars from the driveway. If you're there when we arrive, turn on ALL the lights. For a detailed checklist, please click here.

Can you photograph occupied homes?

Yes, though we recommend minimal staging and decluttering for best results.

Do I need to be present during the shoot?

No - just book a photographer visit and provide the lockbox code. You can enter it when you make an appointment in our booking system, email it to RealPropertyPhotographer@gmail.com or text to 416-854-8327.

Can you shoot a commercial property?

Absolutely! We shoot offices, retail spaces, and industrial buildings. Please check out our Commercial Portfolio.

Is there a cancellation fee?

No.

What if the weather is so bad on the appointed day that exterior photography is impossible?

Let's postpone the session. If that's impossible (for example, you absolutely must go to the MLS tomorrow), then we'll do this:

For interior shots, we proceed as planned, and you get the photos next day. As a temporary solution, you can provide a Google Street View link to show the house (this won't stop anyone from booking a showing). For exterior photos, we will come again ASAP when the weather improves. This second visit costs $80 (plus trip fee if applicable).

Do you offer a floor plan?

Yes. You can select it as an add-on to any bundle.

Do you offer a 3D virtual tour?

No. Instead, we offer its budget-friendly alternative – Interactive Floor Plan.

What equipment do you use?

It's a professional full-frame Nikon ZR camera with a wide-angle lens (14mm on the widest side), sitting on an electric stabilizer to always ensure perfect verticals.

How to add a video or a cinematic slideshow to the listing?

Realm > the "Other" tab > paste the YouTube link we provided to the "Unbranded Virtual Tour URL 1" field > Save.

How do I access my Marketing Toolkit?

  • Go to your listings (portal.spiro.media/listings) (you will be asked to login).
  • Find the listing.
  • Click the right red icon ("Open Marketing Toolkit").

What is the Property Website that comes with all service bundles?

It's a page similar to an MLS listing: it contains a photo gallery, video or Cinematic Slideshow, a property description, a map, a list of nearby places (schools, parks, restaurants, etc.), the realtor’s information (incl. phone and email) and photo, as well as a contact form and a “Request Showing” button. However, unlike an MLS listing, the Property Website uses a designer template, so it looks cleaner and more polished, without an overload of unnecessary information. That's why it's much better for sharing on social media.

Here are a couple of examples:
https://view.spiro.media/19748_kennedy_rd_n-4961
https://view.spiro.media/147_ambrous_cres-8637

The Property Website is created automatically and populated with photos, video/Cinematic Slideshow, and details from your order. All you need to do is copy the property description from the MLS listing.