Expert insights, tips, and trends in real estate photography and videography.
We tend to think of a floor plan as just a picture showing… a floor plan. What could possibly be added to it? What kind of interactivity are we even talking about? It’s actually quite simple. An Interactive Floor Plan also shows the exact positions where the camera was placed during the MLS photo shoot. […]
The viewer’s heart is won through the ears, not the eyes From The Goal of Real Estate Video Is to Spark Interest: “Buying a home is an emotional purchase, so residential real estate video is not informational — it’s aspirational and sells emotion and lifestyle.” When I first started learning about real estate media, I […]
Maybe you thought: could the very highest photo quality become a problem? After all, if the photos attract potential clients, they might be disappointed that in real life the house looks much more ordinary and prosaic. In the entire history of our business, there has been only one case when a realtor told us about […]